MISSION STATEMENT
Baseball 954 Magazine is the quintessential baseball publication for Broward County, Florida, delivering a hard-hitting magazine that captures the pulse and popularity of baseball in South Florida. With its glimpse into the teams, players, and events celebrated on the playing fields of South Florida, Baseball 954 Magazine positions its audience to experience the best baseball in Broward.
READERSHIP
Today’s magazine industry is a multi-billion-dollar generator that attracts advertising from manufacturers and retailers of consumer goods and services. This is because of the credibility, reader quality and highly targeted audience attracted to specific publications. In fact, research by the Opinion Research Corporation found that consumers consider magazines the most helpful and least-confusing medium for product information. Readers believe so strongly in their magazines and feel such a solid connection with them that they tend to trust the advertising they carry. Thus, Baseball 954 Magazine was created to target this special medium.
DEMOGRAPHICS
With more than 166 cultures represented in a population base of 1.7 million citizens, Broward County is recognized as a leading center of cultural diversity. Because South Florida features a tropical rainforest climate, seasonal variations are little and allow for year-round outdoor activities. Of the many sports available to South Floridians, baseball is one of the leading recreational activities for youngsters and adults with an estimated 15,000 players in more than 30 incorporated communities covering t-ball, little leagues, youth travel and adult leagues. Because baseball maintains a heavy presence in Broward, high school baseball programs are found in nearly 50 public and private schools with an additional 1,500 participants. In the past seven years alone, Broward County teams have won nine state championships and two national championships (American Heritage 2008, Flanagan High School 2010). At the collegiate level, Broward College (Division I NJCAA) and Nova Southeastern University (NCAA Division II) are nationally recognized programs that add to the appeal of the Broward baseball community. Professionally, Broward County is home to the two-time World Series champion Florida Marlins. The “Fish” have an international fan base and add to the South Florida economic plate by attracting visitors with buying power.
Who is the typical reader of Baseball 954 Magazine?
* Permanent resident of Broward County
* Active in the community
* Between the age of 31 and 49
* Employed with a household income of $75,000-plus
* Secondary educated
EDITORIAL FORMULA
Baseball 954 Magazine inuagural 2011 high school baseball preview has the following features:
TEAM-BY-TEAM BREAKDOWNS - A close-up look at the teams competing in Broward County.
SCHEDULES - All the regular-season action in an easy-to-read format. Great refrigerator content!
SPECIAL FEATURES - Articles and reports related to baseball in South Florida. From human interest to the latest “how to”, Baseball 954 Magazine brings informative hardball content.
2010 YEAR-IN-REVIEW - A review of 2010 action.
RANKINGS/PLAYERS TO WATCH - Our staff ranks the top teams and diamond stars to watch.
BEHIND THE PLATE - The men in blue make a call for the Broward baseball community.
DISTRIBUTION
Copies of Baseball 954 Magazine are available free to readers throughout Broward County five times a year. Copies are printed and distributed to 31 incorporated communities across Broward targeting active family places of business, recreation and education. Baseball 954 Magazine is especially useful to high school booster clubs who receive 40 percent of ad revenue as a fundraising generator.